I'm ShaoChi Cheng. I write about how biopharma research and products find their customers and markets. You don't need to start with the latest post or read everything. Pick the question you most want answered right now.
Three articles per path. Read them in order.
What BD people actually do, and whether your background can carry over.
Finding clients, asking the right questions, and reading cost and timelines.
Not just the biggest market: entry conditions and what your company can deliver.
Beyond efficacy: how manufacturing, hospitals, and payment shape adoption.
What BD really looks like, through five kinds of work to disclose BD.
Judgment and reality from the front line of business development in CDMO.
How manufacturing, hospitals, and payment decide whether a therapy reaches patients.
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